Analyze Your Competition

The technique Google and plenty other not so well known search engines, select in which order sites appear in their search results, is to find out how many websites have links to a specific site page. The more links a website has, the more significant it is going to be and certainly it will receive an improved ranking in the search engines. This is at the moment the key factor that determines what position a site page will obtain in the search engine results. There are some other elements, but this is basically the leading factor that most of the search engines use nowadays. PageRank offers a measure of how many backlinks a site has. Page-rank is an exponential scale between 0 - 10, so the greater the PageRank of a site, the more inbound links it has from other websites.
Targeted words: Choosing which phraces your site pages must focus on, is definitely the furthermost important decision you can take when beginning search engine optimization. The purpose of keyword research is to find out which words will not only pass visitors to your site, but more importantly, bring targeted traffic to your site. Targeted traffic refers to the people that will generate most transactions as they will actually find exactly what they are looking for when they come to your site. Before you begin writing all over the place the first word that comes into your mind, it's better to start a thorough research. Firstly to find out how difficult it will be for you to get a good position for your phrases. Also you should look for the amount of internet users that use those phrases when they search on the internet. This will give you a better idea on the amount of internet users you can expect. In order to research your targeted words you can use programs like Overture, Adwords, Wordtracker, and many other free or paid utilities. It's not complicated at all to find them; the tricky part is to discover the keywords that convert better for your particular site. Trial and error is the way that will help you one day eventually, if you are determined enough to find the best formula. A decent key-word research program allows you to type a keyword and see other similar phrases that folks have searched for. Some tools display also the amount of competitor websites there are for each key-word. This enables you to look for special keywords that do not have enormous competition while also creating targeted traffic to your web site.
Body Text: The real content, the body text of your website is a significant component of on-page optimization. To enhance your main text you must use your significant phrases a lot, but be very careful, for the reason that much more than a lot, is spam for the search engines. A decent analogy in most cases is 4-5% of all of the keywords on your site. It is also a good idea to use bold or italics because this will give additional weight to your important words. Another great method is to place your main phrases as close to the beginning of your main text as possible and definitely on the first paragraph of text. If possible the words that you try to target will appear first on your body text. So always remember not to use your keyword(s) very often. This is well-known as keyword stuffing, and the search engines certainly hate this practice. When you obviously try to control the search results your website could eventually be penalized or banned. In conclusion, you must not use text which is exactly the same color as the background of your page (and nobody can read it), or very small text because both of these methods can also be seen as an attempt to spam the search engine and you stand a greater chance of being penalized.